This is another sale generation technique you’d love.  Network marketing involves using other people’s network to sell a business’s products and earn a commission. There are different types of network marketing, although the term is most associated with Multilevel Marketing (MLM).

Types

Multilevel Marketing (MLM)

Multi-level marketing involves multi-tiers or levels where all focus on selling your products, and each is paid a commission according to their performance.

You get persons who would help promote your business and get rewarded when your business gets a return from them.  These people, in turn, recruit others to do the same promotion. Then the recruits also recruit another set of people, and the chain continues that way.

This is an example of a good marketing strategy where people keep to helping you with different promotion methods.  Your business continues to grow beyond your expectation.

This is a method of revenue creation where independent businesses help to promote your business. At the same time it also employs other independent bodies under them and others to make a chain of promotions.  This, in turn, creates a multiplying effect of profit making each level get their rewards of commissions.

Affiliate Marketing

This is when you as the business owner will have an affiliate program. This program allows others who have a network of audience or followers to promote your product. It can be through his blog or social media via a unique referral link. They earn a commission for any sales through that link.

Direct Sales Marketing

This is a single tier type of network marketing.   This is wherein those who sign up as your member can sell directly to his/her network. There is no need to recruit others who will also sell. This is the type of network marketing as Avon, Mary Kay, Tupperware, to name a few.

Why Multi-Level Marketing is Popular

MLM is popular because of the fast growth it can give a business owing to the multiplier effect. This method is something that is applicable for affiliate or network marketing for a business.  This is why most businesses always ask how did you hear about my company. If you need a way to earn some extra income and possibly start a small business contact me within the form below for a consultation.

Here is a general pricing guide.  If you need a customized price quote based on your current business situation you will need a brief consultation. For network marketing, you can add a 20% which will be your commission fee for the referral.

Tags: affiliate marketing, advertising, marketing, network marketing, business, commissions, sales

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Affiliate Marketing Definition

An affiliate marketing program is wherein you encourage more people to promote your product or service.  They will hence be your affiliates.

How Does It Work

The entities who want to promote your product can sign up as your affiliate.

They will get a unique referral link from you.

When someone buys through that link, the affiliate receives a previously agreed commission.

• A simple look at how affiliate marketing works. You can get an affiliate to help you promote your business and then the whole process starts.
• Your affiliate gets a unique referral link; this thus enables you to track which affiliate is driving in traffic for your products.
• The next stage is where the affiliate handles the promotion of your business at his discretion or methods.
• As a result of a successful promotion on your behalf, you get clients as a result when they purchase or sign up.
• Finally, they earn a commission when you see their results. It’s as simple as that. You can, therefore, see that it is a very convenient process with transparency in it. Everyone is clear on what percentage the affiliate receives.  The sales are tracked easily through the unique referral link of each affiliate.

The Advantages of Affiliate Marketing

Certainly, the advantages of this type of method are win-win.  This is for the reason that more entities/people are promoting your business. Besides, you also only pay when you see results. It thus really helps in promoting your business to as many as possible. Others, therefore, handle the promotion metrics of your business and you pay them after a successful result.

This is one of the reasons why most businesses always ask how did you hear about their company.

We can help in two ways:

If you need to develop an affiliate program for your business.

If you need a way to earn some extra income and possibly start a small business.

Either way, contact us within the form below for a consultation.

Here is a general pricing guide.  If you need a customized price quote based on your current business situation you will need a brief consultation. For network marketing, you can add a 20% which will be your commission fee for the referral.

Tags: affiliate marketing, advertising, marketing, network marketing, subsidiary marketing, word of mouth

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Sounds amazing, right?

Well, it is not that simple and there are plenty of different variations to it.  So here is some basic information on how you can achieve this and how your lifestyle will change.

What is Passive Income?

The difference between active and passive income is pretty simple. If you have a job, you go from 9 to 5 and you actively exchange your time for money.  Certainly, you are receiving an active income.  Even if you are a businessman and you do not work for anyone else.  If you are exchanging your time for money, it is not passive. Passive means doing (almost) nothing and your bank account continues to grow bigger.

How Can We Get Passive Income?

If you are already looking into this, it probably means that you are already searching how you can get rich fast by a passive niche. When starting a passive income, usually there is a lot of work to do in the beginning.  Or another way is putting in a big monetary investment upfront.

Different Passive Income Ideas

Probably the most famous passive Income is housing, renting, property. It involves buying a certain property (house, apartment) and earning by a rent. It means that after you have purchased the property, you are not exchanging your time for the money you receive.

Buying stocks and getting dividends, simple enough is definitely passive means of income.   When you have enough money to purchase good stocks and most of them are paying you because of that.

Passive earnings can be as simple as cash back from food vending machines, or video games where people purchase their lunches or enjoy some form of entertainment.

Passive Income Online

If you cannot create a product or invention upfront you can get involved with affiliate marketing.  This is when you market other people’s products and when customers make a purchase you will get an incentive which is a paid commission. You do not have any involvement with producing the product or with customer care, which makes it very lucrative.

Create a course online, an app, write books – the initial work could be serious, but the aftermath can provide you with an income for life. Especially with the internet opening so much space and opportunities, having an online passive income is the business of the 21st Century.

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Social media is undisputedly the most important medium of communication today. It is the most instantaneous source of information, including breaking news. Right from the president of the United States to the owner of your local newsstand, everyone turns to it. But waht are the effects of social media?

Positive Effects of Social Media

Social Media has helped in a lot of ways. It disseminates information very fast. And when time is of the essence, this definitely helps a lot.

It also provides means to connect and find long-lost friends, even families. It fosters communication.

There are countless groups in Social Media, especially as far as Facebook is concerned, which provide support and networking. For example, there is an FB group of those with Blood Type AB-, which is rare. Thanks to the FB group, they can now easily find members easily of the same blood type.

While all the benefits are accepted and appreciated, the shortcomings or the ill-effects are also worth noting.

Negative Effects of Social Media in Society

With the good effects come very negative effects of Social Media too.

While communication is fast with it, there has been an abuse in its use. Like spreading fake news or information handled badly. Most of us are not trained reporters who can professionally handle information.  This is where the problem lies wherein information gets twisted, sometimes with huge consequences.

One bad effect of social media is that it can be time-consuming.  Sometimes that we tend to forget the tasks we have to do as we become “glued” to social media.

You come across one piece of breaking news and before you have processed it you switch to another post. There are articles in links and headlines grabbing your attention.

It has already been proven empirically that young adults and teenagers are suffering from a loss of attention span because of social media. The average attention span has steadily declined from several seconds to less than ten seconds.

There also seems to be an endless supply of news, information, politics, crisis.  Then there are personal messages, party invitations, events, birthdays and promotional posts.   They all distract you from your business goals, personal goals as well as friends and family. The sooner one stems from this problem, the better it will be, both personally and professionally.

Another bad effect also is a phenomenon known as Facebook depression. People love to put happy things and goings on in their life. However, they are unaware that their seemingly innocent posts can cause depression to others.

Another downside of social media of course, is social bullying.

Conclusion

The bottom line is, social media is great but one should learn to control the use of it, esp with regards to time, and to post responsibly.

Business Edge Designs

1-800-975-6352

416-436-8818

www.businessedgedesigns.com

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Let us begin with a caveat. For a company that manufactures a particular product, service is still an integral part of its business. For a service business, the service itself is its product. There is a need to distinguish between the service aspect and the product aspect of a business.

Service Business Example

The primary difference lies in the fundamental of service as a product and service as a service. Let us delve into the details to understand the assessment of service business vs. product business.

• There are companies that manufacture products but don’t necessarily offer any service.

For instance, companies making roofing materials are responsible for the research and development of various materials. This includes prototyping, testing, manufacturing, sales, and distribution.

The roofing materials are primarily used by roofing companies or roofers. The installations of materials, repairs, replacements, upgrades and even upkeep are the responsibility of the roofers. Hence, the roofers are a service company. Their expertise is about servicing roofing needs but not manufacturing the materials.

However, there are roofing companies that manufacture the materials and also attend to the after-sales services. This includes installation, repair, replacement and upkeep through a network of certified roofers or franchise. In this scenario, the company is a service and product business at the same time.

There are many such simple examples that help to better understand the basic assessment of service business vs. product business. The local convenience store being in the merchandising business is a service industry. The companies making the goods sold at the convenience store are a product business.

Advantages and Disadvantages

Both service businesses and product businesses have their fair share of advantages and disadvantages, or rewards and challenges. Here are some of the pros and cons of both.

• A service type of business can be easier to start because making a product often involves a substantial capital investment. It is a high-risk business plan but it also has high rewards. Service businesses usually have very little operating margins because most of the costs are overhead expenses. Product businesses can have higher than 50% profit margins while service businesses can have as little as 5%.
• A service business is more demanding because a company has to be perennially available catering to customer needs.  A product business can make a sale and may not have to keep attending to anything else, unless there is a problem with the product. Also, many product businesses outsource their services or servicing tasks to third-party organizations.

Choosing which type of business for you is dependent on several factors, such as demand, expertise, and more. The important thing is to make a feasibility study for its viability and to have a marketing plan.

Tags: service business

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By making sure that you have high-quality information on your site, you’ll experience an exponential amount of growth, establish a better brand identity, and even make your website more convenient for your target audience.

Why Quality Content is Important

Establishing Brand Identity

One of the most important things that you have as a business is your reputation. If you have a clear and quality website, your customers are going to spend more time on your site. They will also more likely share it with their friends. These steps are essential to establishing a positive reputation and a great brand identity. The better your company branding, the more popular your products and services will be.

Gaining a Loyal Following

Potential customers will more likely follow a company that gives needed information in a clear and concise manner.  Your followers will get the most benefits from your content that way.  They’ll be able to read through everything that you have to offer and walk away with important knowledge.

Make it simple for customers to get what they want from your website.   That way they’ll be more loyal to your brand.

Improving Google Rankings

Previously, there were very few things that Google looked at when ranking websites on their search engine result pages (SERPs).  Today, however, one of the most important factors is quality content.

If your website has irrelevant content filled with jargon and fluff, visitors will leave fast.  You’re not going to rank higher on the SERPs. Improve your Google rankings by creating informative, quality content.

Creating Interesting and Shareable Content

Take a moment to think about viral videos and pages that you’ve seen on social media. The main reason these posts have gone viral is that users decide to share them with their friends and family. The content that you have on your website has to be interesting and shareable.   Otherwise, your content will never go viral. Make sure that you construct the content in a way that is easy and quick to read.  Furthermore, it should offer interesting media that is easily shareable on social media.

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Traditional and Digital Marketing

Despite clubbing everything into the ambit of one doesn’t discount the fact that both the realms are quite diverse and ever expanding. Traditional marketing of the eighties or nineties is no longer relevant today.

Also, digital marketing in the early years of the century is not as effective as it is now. Let us explore the prevalent concepts of both mediums of marketing and how they fare against one another.

PPC or Pay per Click

Advertising is one of the most rewarding concepts in digital marketing. You get to post your ad on a chosen page of search engine result pages, social media websites and third party sites, targeting a well-defined audience and you would only pay for the ad space or the ad itself if the link provided gets clicked. No traffic, no expense.

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