Business Marketing Plans
What is a Business Plan, Purpose and Benefit
A business plan is basically an official articulation of business objectives and how to achieve them. It also contains other information like the company’s management, staff, and operation process. The Purpose of a business plan is to create a road map for the effective running of the business towards achieving business goals. The major benefits of a business plan are for investors to see the viability of the business and also to raise funds. Other benefits are to better understand the market environment and set appropriate strategies.