SEO – Search Engine Optimization, is a set of continuous best practice implemented on your online platforms such as your store, blog, and website that increase your likelihood of being found on a search engine such as Google.com, Bing.com, Yahoo.com, and more. SEO techniques help increase your platform’s Search Engine Result Page (SERP).
SMM – Social Media Marketing, this is also another term that every business operating in the dotcom era need to know as its implication is similar to that of SEO. SMM goal is to drive traffic to your landing page, website, and blogs.
