This is another sale generation technique you’d love.  Network marketing involves using other people’s network to sell a business’s products and earn a commission. There are different types of network marketing, although the term is most associated with Multilevel Marketing (MLM).

Types

Multilevel Marketing (MLM)

Multi-level marketing involves multi-tiers or levels where all focus on selling your products, and each is paid a commission according to their performance.

You get persons who would help promote your business and get rewarded when your business gets a return from them.  These people, in turn, recruit others to do the same promotion. Then the recruits also recruit another set of people, and the chain continues that way.

This is an example of a good marketing strategy where people keep to helping you with different promotion methods.  Your business continues to grow beyond your expectation.

This is a method of revenue creation where independent businesses help to promote your business. At the same time it also employs other independent bodies under them and others to make a chain of promotions.  This, in turn, creates a multiplying effect of profit making each level get their rewards of commissions.

Affiliate Marketing

This is when you as the business owner will have an affiliate program. This program allows others who have a network of audience or followers to promote your product. It can be through his blog or social media via a unique referral link. They earn a commission for any sales through that link.

Direct Sales Marketing

This is a single tier type of network marketing.   This is wherein those who sign up as your member can sell directly to his/her network. There is no need to recruit others who will also sell. This is the type of network marketing as Avon, Mary Kay, Tupperware, to name a few.

Why Multi-Level Marketing is Popular

MLM is popular because of the fast growth it can give a business owing to the multiplier effect. This method is something that is applicable for affiliate or network marketing for a business.  This is why most businesses always ask how did you hear about my company. If you need a way to earn some extra income and possibly start a small business contact me within the form below for a consultation.

Here is a general pricing guide.  If you need a customized price quote based on your current business situation you will need a brief consultation. For network marketing, you can add a 20% which will be your commission fee for the referral.

Tags: affiliate marketing, advertising, marketing, network marketing, business, commissions, sales

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Affiliate Marketing Definition

An affiliate marketing program is wherein you encourage more people to promote your product or service.  They will hence be your affiliates.

How Does It Work

The entities who want to promote your product can sign up as your affiliate.

They will get a unique referral link from you.

When someone buys through that link, the affiliate receives a previously agreed commission.

• A simple look at how affiliate marketing works. You can get an affiliate to help you promote your business and then the whole process starts.
• Your affiliate gets a unique referral link; this thus enables you to track which affiliate is driving in traffic for your products.
• The next stage is where the affiliate handles the promotion of your business at his discretion or methods.
• As a result of a successful promotion on your behalf, you get clients as a result when they purchase or sign up.
• Finally, they earn a commission when you see their results. It’s as simple as that. You can, therefore, see that it is a very convenient process with transparency in it. Everyone is clear on what percentage the affiliate receives.  The sales are tracked easily through the unique referral link of each affiliate.

The Advantages of Affiliate Marketing

Certainly, the advantages of this type of method are win-win.  This is for the reason that more entities/people are promoting your business. Besides, you also only pay when you see results. It thus really helps in promoting your business to as many as possible. Others, therefore, handle the promotion metrics of your business and you pay them after a successful result.

This is one of the reasons why most businesses always ask how did you hear about their company.

We can help in two ways:

If you need to develop an affiliate program for your business.

If you need a way to earn some extra income and possibly start a small business.

Either way, contact us within the form below for a consultation.

Here is a general pricing guide.  If you need a customized price quote based on your current business situation you will need a brief consultation. For network marketing, you can add a 20% which will be your commission fee for the referral.

Tags: affiliate marketing, advertising, marketing, network marketing, subsidiary marketing, word of mouth

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Let us begin with a caveat. For a company that manufactures a particular product, service is still an integral part of its business. For a service business, the service itself is its product. There is a need to distinguish between the service aspect and the product aspect of a business.

Service Business Example

The primary difference lies in the fundamental of service as a product and service as a service. Let us delve into the details to understand the assessment of service business vs. product business.

• There are companies that manufacture products but don’t necessarily offer any service.

For instance, companies making roofing materials are responsible for the research and development of various materials. This includes prototyping, testing, manufacturing, sales, and distribution.

The roofing materials are primarily used by roofing companies or roofers. The installations of materials, repairs, replacements, upgrades and even upkeep are the responsibility of the roofers. Hence, the roofers are a service company. Their expertise is about servicing roofing needs but not manufacturing the materials.

However, there are roofing companies that manufacture the materials and also attend to the after-sales services. This includes installation, repair, replacement and upkeep through a network of certified roofers or franchise. In this scenario, the company is a service and product business at the same time.

There are many such simple examples that help to better understand the basic assessment of service business vs. product business. The local convenience store being in the merchandising business is a service industry. The companies making the goods sold at the convenience store are a product business.

Advantages and Disadvantages

Both service businesses and product businesses have their fair share of advantages and disadvantages, or rewards and challenges. Here are some of the pros and cons of both.

• A service type of business can be easier to start because making a product often involves a substantial capital investment. It is a high-risk business plan but it also has high rewards. Service businesses usually have very little operating margins because most of the costs are overhead expenses. Product businesses can have higher than 50% profit margins while service businesses can have as little as 5%.
• A service business is more demanding because a company has to be perennially available catering to customer needs.  A product business can make a sale and may not have to keep attending to anything else, unless there is a problem with the product. Also, many product businesses outsource their services or servicing tasks to third-party organizations.

Choosing which type of business for you is dependent on several factors, such as demand, expertise, and more. The important thing is to make a feasibility study for its viability and to have a marketing plan.

Tags: service business

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By making sure that you have high-quality information on your site, you’ll experience an exponential amount of growth, establish a better brand identity, and even make your website more convenient for your target audience.

Why Quality Content is Important

Establishing Brand Identity

One of the most important things that you have as a business is your reputation. If you have a clear and quality website, your customers are going to spend more time on your site. They will also more likely share it with their friends. These steps are essential to establishing a positive reputation and a great brand identity. The better your company branding, the more popular your products and services will be.

Gaining a Loyal Following

Potential customers will more likely follow a company that gives needed information in a clear and concise manner.  Your followers will get the most benefits from your content that way.  They’ll be able to read through everything that you have to offer and walk away with important knowledge.

Make it simple for customers to get what they want from your website.   That way they’ll be more loyal to your brand.

Improving Google Rankings

Previously, there were very few things that Google looked at when ranking websites on their search engine result pages (SERPs).  Today, however, one of the most important factors is quality content.

If your website has irrelevant content filled with jargon and fluff, visitors will leave fast.  You’re not going to rank higher on the SERPs. Improve your Google rankings by creating informative, quality content.

Creating Interesting and Shareable Content

Take a moment to think about viral videos and pages that you’ve seen on social media. The main reason these posts have gone viral is that users decide to share them with their friends and family. The content that you have on your website has to be interesting and shareable.   Otherwise, your content will never go viral. Make sure that you construct the content in a way that is easy and quick to read.  Furthermore, it should offer interesting media that is easily shareable on social media.

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Traditional and Digital Marketing

Despite clubbing everything into the ambit of one doesn’t discount the fact that both the realms are quite diverse and ever expanding. Traditional marketing of the eighties or nineties is no longer relevant today.

Also, digital marketing in the early years of the century is not as effective as it is now. Let us explore the prevalent concepts of both mediums of marketing and how they fare against one another.

PPC or Pay per Click

Advertising is one of the most rewarding concepts in digital marketing. You get to post your ad on a chosen page of search engine result pages, social media websites and third party sites, targeting a well-defined audience and you would only pay for the ad space or the ad itself if the link provided gets clicked. No traffic, no expense.

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Because of its popularity as a whole, social networking is a must.  Without a social media marketing (SMM) plan or professional ongoing management, your business will lose out on opportunities even more.  There are various amounts of opportunities and potential growth for a business when one is active on these platforms.

How Popular Are Social Media Platforms

First of all, no marketing plan is ever complete without social media. And these 2018 statistics will show you why:

Facebook has 2.2 Billion users

Youtube has 1.9 Billion users

Instagram has 800 Million users

Tumblr has 794 Million users

Twitter has 330 Million users

Pinterest has 200-250 Million users

Can you imagine the traffic it can give to your website and your business as a whole? Truly, when using them strategically, these social media platforms are great sources of lead generation.

That is the critical part. How does one maximize the use of these platforms? It is important you know how. Each of these social platforms has specific techniques, and more importantly, rules and policies to follow. We have seen a Facebook shut down a page for a seemingly harmless post.

And when FB shuts your page down for one false move. that will certainly hurt your SM presence. Therefore, you need experts to run your SMM campaign.

Mapping Out an SMM Strategy

Business Edge Services is a marketing firm which specializes with social media marketing. In today’s society, social media has become a huge part of our lives. Due to this fact, from a business perspective, the majority has adopted because of competition and client retention.

For start ups we will set up and provide all designs appropriate for your brand page.

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While journalists have been around for centuries, blogging has started fairly recently, more than 2 decades ago. Blogging though continues to increase in popularity.   What’s the role of bloggers and journalists in business?

Bloggers

The term blog came from Web + Log, wherein a person would write a journal or log on the web. There are as many topics of blogs as there are interests. There are food blogs, fashion blogs, travel blogs and so on.

Bloggers are creators which do not have any boundaries, they are passionate about the content that they write about. They engage with social media communities and as such have become the new movers or influencers.

They typically do not follow any rules in regards to posting content material only abiding by copyrights for writing.  Most of the time, they use their own photos or videos which come from their own experiences.

Because they document their most interesting experiences that they are passionate about, they are quick to get followers. From this, companies are quick to tap their power as an influencer to market their product or service because of the power of blogging.

Not all bloggers, of course, are created equal in influence. There are ways to analyze a blogger’s engagement rate and credibility.

Journalists

Journalists have a different set of rules and ethics they must follow. if it’s not from their company it’s from their own morals. They are more into writing about actual events, usually of community or even national interest.

Because they write about events/topics of greater interest, journalists have become influential as well. Some journalists also build their own credibility, and thus, their following. Companies also tend to get them for endorsement of their products or services.

Bloggers vs Journalists for Your Business

So what shall it be for your business? Who will be able to help your business more?  At Business Edge Services, we help you plan how you can tap the right influencers to promote your business interests and goals. Contact us today.

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A community research approach is one of the smart ways to successfully target your market for your business.

Research your community to determine what marketing you should tailor and provide.  Do research in the community as to what it needs.

A community’s interest is quite an important consideration. You thus need to know what it is, get the word out there, and work towards the engagement process. Do they gravitate towards deals, sale, or limited time offers? What activities are the target market constantly engaging in?

For instance, one cafe in a community was not doing well. But the cafe owner did notice that the women in the community love to attend Zumba classes.

So what the owner did was to also offer free Zumba classes on a regular basis in her cafe. This thus got customers flocking to her cafe more and more. Not only did she put the cafe in the community map, but customers also became aware of what she offers. From there, she was able to further build customer loyalty programs.

You can offer incentives such as limited-time coupons to attain new prospect or maintain current clients.  Remember, giving is a part of receiving they work together in correlation. There are general tendencies like people gravitating towards freebies and similar incentives.

The bottom line is, you need to know your audience well. And because fads pop up once in a while, you should constantly observe what is trending or a growing preference.

Need Strategic Marketing? Our Service To You

We employ strategic planning using a targetted market research approach, especially towards your target crowd or community. Times and interest change and we believe in a dynamic approach. We shall plan and recommend the best marketing steps you should take to achieve your business goals.  Contact us today.

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Discussion Forums are online groups with a common interest or topic. Because they target specific topics, these forums have continued to grow in popularity as a marketing tool.  The same goes for chatrooms online.

Finding Popular Discussion Forums

There are countless forums for a particular topic or niche. You can easily find them by going to Google and typing [your niche] + forum.  That is the easy part.

Forum Marketing the Right Way

Community groups and forums are great for a person or entrepreneur to engage with their targeted audience.

Now here comes the critical part. when you’re participating within someone else’s forum you may want to read any rules that you need to follow. Forum admins have already gone smart and know when someone just wants to promote a business early on.

If you do not know how to do forum marketing right, it can do more harm than good.  Be very careful about spamming or the admins or moderators can kick you out and miss your opportunity even before you have started.

It is best to participate in discussions, know how forum sessions go, and just listen.  This will let you get the feel of how the forum operates. Then you can start participating in discussions. Be helpful to other participants until you slowly and steadily build trust. And because there are many forums out there, do not dive into all of them. Choose two or three discussion forums when starting out.

When you have established yourself as an authority in the topic, you can then start getting followers.  Some forums may even allow links in the discussions or your bio profile. Just check with the rules of the forum always.

Forum marketing also works better with a consistent action. When you actively participate, you build trust among the members.

When done right, forum marketing is a great AND FREE way to get traffic. Or you can leave the marketing to us to use this method along with other strategies.

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