Community Research Approach
A community research approach is one of the smart ways to successfully target your market for your business.
Research your community to determine what marketing you should tailor and provide. Do research in the community as to what it needs.
A community’s interest is quite an important consideration. You thus need to know what it is, get the word out there, and work towards the engagement process. Do they gravitate towards deals, sale, or limited time offers? What activities are the target market constantly engaging in?
For instance, one cafe in a community was not doing well. But the cafe owner did notice that the women in the community love to attend Zumba classes.
So what the owner did was to also offer free Zumba classes on a regular basis in her cafe. This thus got customers flocking to her cafe more and more. Not only did she put the cafe in the community map, but customers also became aware of what she offers. From there, she was able to further build customer loyalty programs.
You can offer incentives such as limited-time coupons to attain new prospect or maintain current clients. Remember, giving is a part of receiving they work together in correlation. There are general tendencies like people gravitating towards freebies and similar incentives.
The bottom line is, you need to know your audience well. And because fads pop up once in a while, you should constantly observe what is trending or a growing preference.
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We employ strategic planning using a targetted market research approach, especially towards your target crowd or community. Times and interest change and we believe in a dynamic approach. We shall plan and recommend the best marketing steps you should take to achieve your business goals. Contact us today.