Bloggers and Journalists – Their Roles in Business
While journalists have been around for centuries, blogging has started fairly recently, more than 2 decades ago. Blogging though continues to increase in popularity. What’s the role of bloggers and journalists in business?
The term blog came from Web + Log, wherein a person would write a journal or log on the web. There are as many topics of blogs as there are interests. There are food blogs, fashion blogs, travel blogs and so on.
Bloggers are creators which do not have any boundaries, they are passionate about the content that they write about. They engage with social media communities and as such have become the new movers or influencers.
They typically do not follow any rules in regards to posting content material only abiding by copyrights for writing. Most of the time, they use their own photos or videos which come from their own experiences.
Because they document their most interesting experiences that they are passionate about, they are quick to get followers. From this, companies are quick to tap their power as an influencer to market their product or service because of the power of blogging.
Not all bloggers, of course, are created equal in influence. There are ways to analyze a blogger’s engagement rate and credibility.
Journalists have a different set of rules and ethics they must follow. if it’s not from their company it’s from their own morals. They are more into writing about actual events, usually of community or even national interest.
Because they write about events/topics of greater interest, journalists have become influential as well. Some journalists also build their own credibility, and thus, their following. Companies also tend to get them for endorsement of their products or services.
Bloggers vs Journalists for Your Business
So what shall it be for your business? Who will be able to help your business more? At Business Edge Services, we help you plan how you can tap the right influencers to promote your business interests and goals. Contact us today.